As the world becomes increasingly digital, more and more interaction, purchasing, communication, and connection is occurring right through our digital devices. It’s a rapid-paced shift that has left many businesses unable to keep up with the digitization. If anything, it’s becoming exceedingly important to consider online marketing today if you want to grow and expand with up-and-coming consumers.
Right now, there are 4.021 billion Internet users, which is 53% of the worldwide population. Of the 7.6 billion people on the planet, 3.196 billion of them log into their social media accounts every single day. Additionally, 5.135 billion people own a smartphone, doing the majority of their brand checking and shopping right from their pockets.
If you want to reach the largest amount of people with the smallest amount of time, effort, and money, doing it through digital marketing is your #1 option right now.
Social Media Marketing
Moving onto social media, millions of brands are leveraging the personal and engaging content in social platforms as a way to grow their audience. Here are some of the most mind boggling social media marketing stats of 2018:
- 95% of adults 18-34 follow a brand via social media
- 71% of consumers who have a good social media service are likely to recommend it to others
- There are 3.196 billion global social media users that open some kind of social media app every single day
The case is indisputable. Thankfully, it’s completely free to open social media profiles and get posting. Plus, advertising through social media enables you to leverage their targeting capabilities so you can reach out to the right consumer using a smaller budget.
With social media being the window to your brand, your website needs to function as your brand’s official home. Where are you driving your traffic? What do they see when they arrive? Your website is what welcomes them home, ushers them to check out, and persuades them to keep coming back for more.
Here are some crazy website marketing stats to take note of:
- There are 1.8 billion websites in existence right now
- There are 3.5 billion searches in Google every single day
- Since 2013, website traffic accessed by mobile phones has increased by 36%
The majority of companies are using their website as their golden sales ticket. Optimized for mobile viewing, more websites are viewed through phones than laptops today, signifying an important mobile shift in online marketing.
Basically, if your company has no digital footprint, you are as good as hidden from the free market. Here at Nautilus Digital, we provide full-scale online and digital marketing management and services to our clients. We help you grow your online presence, interact with the right followers, and curate catchy content that is eons ahead of the competition. We understand you are busy, which is why we shoulder the full-time burden of online marketing for you.
Consider it today.